The paper discusses the diffusion in Italy of the three most important English printed decorations
(transferware), “Willow”, “Colandine” and “Ferrara” and their relevance from a production-
economic point of view for the big ceramic industries (Richard-Ginori, Galvani
and SCI of Laveno) and for small companies such as those in the San Michele degli Scalzi
district of Pisa.